Journal of Tourism, Heritage & Services Marketing (ISSN: 2529-1947)

Description

Journal of Tourism, Heritage & Services Marketing is an international, multi-disciplinary, refereed (double blind peer-reviewed) journal aiming to promote and enhance research in all fields of marketing in tourism, heritage and services management. The journal is published by the Program of Postgraduate Studies in Tourism Management & Organisation of the Alexander Technological Institute of Thessaloniki (in Greece), one the largest state-owned higher education institutions in the country offering both undergraduate and postgraduate studies, and is intended for readers in the scholarly community who deal with different marketing sectors, both at macro and at micro level, as well as professionals in the industry. The Journal of Tourism, Heritage & Services Marketing provides a platform for debate and dissemination of research findings, new research areas and techniques, conceptual developments, and articles with practical application to any tourism, heritage, and services marketing segment. Besides research papers, the journal welcomes book reviews, conference reports, case studies, research notes and commentaries. The Journal of Tourism, Heritage & Services Marketing aims at:
- Disseminating and promoting research, good practice and innovation in all aspects of marketing in tourism, heritage and services to its prime audience including educators, researchers, post-graduate students, policy makers, and industry practitioners.
- Encouraging international scientific cooperation and understanding, and enhancing multi-disciplinary research across various marketing sectors.