Proceedings of the Marketing Spring Colloquy (ISSN: 2490-4376)

Description

Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the Marketing Spring Colloquy aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological, sociological and cultural contexts.
The Proceedings of the Marketing Spring Colloquy journal covers comprehensively the frontier of trends in Marketing. The aim of MSC-URAM is to contribute to advancing knowledge and understanding of both theory and practice in Marketing.
We encourage a wide range of submissions, including, but not limited to:
Advertising
Brands and Brand Equity
Competition
Consumer Behavior
Customer Relationships and Experiences
Distribution Channels/Retailing
Global Marketing
Innovation
Pricing and Promotions
Product and Service Management
Research Methods and Tools
Role of Marketing/Market Orientation
Sales
Social Networks
Marketing Communications
Marketing Decision Support
Markets and Marketing Strategy
The MSC-URAM is committed to real and immediate open access for academic work. All of the MSC proceedings’ articles and reviews are free to access immediately from the date of publication.
There are no charge for any reader to download articles and reviews for their own scholarly use. Non-commercial use and distribution in any medium is permitted, provided the author and the journal are properly credited.