INTERNATIONAL JOURNAL FOR MARKETING STUDIES (ISSN: 2349-2309)

Description

The International Journal For Marketing Studies (IJFMS) ISSN 23492309 publishes analysis, research papers and essays that examine issues of major importance for academics and the business community in the field of marketing. IJFMS is designed to encourage new and alternative overviews on key topics highlighting central concepts and ideas, principles and important trends or developments in the global scenario e.g.
consumer behavior, marketing innovations and overall marketing development in goods and services. It includes definitive examination of topical issues attracting focused attention from academicians and researchers including globalization, CRM, network marketing, sustainable marketing, etc. IJFMS strives for application of marketing theory to the solution of practical problems supported by descriptive and critical analysis of research topics.