International Journal of Sales & Marketing Management ( IJSMM ) (ISSN: 2319-4898)

Description

International Journal of Sales & Marketing Management (IJSMM) provides a forum for the exchange of ideas, information, and experiences related to educating students of sales, marketing and advertising. IJSMMRD is the leading peer-reviewed, international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing new course content and effective teaching methods. It also addresses professional issues, including development of the curriculum, career development, and the state of the profession.