The Journal of Jindal Journal Business Research (JJBR) (ISSN: 2278-6821)

Description

The Journal of Jindal Journal Business Research (JJBR) is a peer reviewed business & management journal for advancing the understanding of management in a global context. JJBR is a reflection of rapidly developing management research in emerging economies of Asia and their increasing global economic impact. JJBR aims to address the most fundamental problems of business management in a multidisciplinary framework. JJBR aims to provide a platform for academicians and practitioners to interact and exchange their ideas in a structured and peer reviewed manner. The journal is intended towards researchers, educators, practitioners, policy makers, and students. JJBR invites original scholarly research articles, case studies, executive insights, research notes, book reviews in the diverse field of management with the objective of extending existing theories and bringing to forefront the application of existing theories in an innovative manner.