International Journal of Marketing Management (JMIJMM) (ISSN: 2230-701X)

Description

Marketing Management focused on the practical application of various techniques to satisfy the customer’s needs and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International marketing highly significant and an integral part of a firm's marketing strategy. If the firm has obtained an adequate knowledge of the customer base and its own competitive position in the industry, marketing managers can make their own key strategic decisions and maximize the revenues of the firm. Marketing management often use various organizational control systems, such as sales forecasts, reseller incentive programs, sales force management systems, and customer relationship management tools (CRM) etc to describe systems that facilitate an integrated approach for controlling marketing resources. The task of marketing research is to enrich the marketing manager with relevant, accurate, reliable, valid, and current information that will help them in the competitive marketing environment.
Aims and Scope
The International Journal of Information Technology (JMIJIT) is a reputed journal, which publishes outstanding Research work in all dimensions of Information Technology. It is encourages research articles on strong theoretical foundations of IT and practical solutions by implementation and application in this vibrant technology. The journal gives emphasis on recent researches in all areas under IT spectrum. The Journal publishes original research contributions and Technical Reports in all prime domains of Information Technology. It provides information on current trends and techniques in this ever-dynamic area.