Innovative marketing (ISSN: 1814-2427)

Description

The journal addresses the issues of marketing theory and practice, particularly those concerning the most burning aspects of studying and forecasting of demand, prices, and the organization of R&D for the new creation, advertising and PR. The main objectives of the publications are the exposure of problems of goods selling stimulation, developments and acceleration of the turnover for the purpose of the best satisfaction of customer needs and making a profit, finding the innovative solutions of these problems with the further dissemination of research results, by enabling both renowned and emerging researchers and scholars to present their findings to a global audience of peers. The journal is published quarterly.