International Journal of Electronic Customer Relationship Management (IJECRM) (ISSN: 1750-0664)

Description

Driven by rapidly changing business environments and more demanding consumers, many companies are searching for new ways to achieve and retain a competitive advantage via electronic customer relationship management (ECRM). The main objective of the IJECRM is to provide a platform for interaction between researchers and practitioners who are dealing with CRM. It also aims to explore solutions to common CRM problems, including how to maximise impact from CRM technology, which warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.