YOUNG CONSUMERS INSIGHT AND IDEAS FOR RESPONSIBLE MARKETERS (ISSN: 1747-3616)

Description

The young people’s marketplace is fast-moving and characterized by an increasingly sophisticated and brand-aware audience. Topical articles and the latest research findings keep you in touch with what youth are thinking and doing
Young Consumers offers ideas, insights and information on key issues across the whole youth market, from the initial stages of preparing for parenthood to kids, tweenies, teenagers and young people up to the age of 24. It offers a depth and breadth of knowledge and valuable data that is unobtainable elsewhere. It is the only publication embracing research by practitioners and academics that covers social issues involving children as young consumers.
Youth consumer behaviour
Branding
New product development
Child and adolescent development
Children and technology
Responsible marketing
Youth trends
Children’s media
Industry initiatives
Ethical and regulatory issues