Journal of hospital marketing & public relations (ISSN: 1539-0934)

Description

The Journal of Hospital Marketing & Public Relations presents pertinent and practical material on new and effective ways of marketing hospital services. Written by and for hospital marketing professionals, the Journal of Hospital Marketing & Public Relations shares current and cutting-edge marketing applications and methodologies.

This refereed journal keeps you on the leading edge of the field with theoretical and empirical research papers, case studies, and articles of relevance to both academics and practitioners.