INTERNATIONAL JOURNAL OF MARKETING AND HUMAN RESOURCE MANAGEMENT (IJMHRM) (ISSN: 0976-643X)

Description

The Journal aims at creating an open forum for scientific discourse focused on human resource management and Marketing management inviting theoretical as well as empirical research papers. Journal objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.