Journal of Global Fashion Marketing (ISSN: 2093-2685)

Description

The Journal of Global Fashion Marketing is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that make significant contributions to the understanding and advancement of fashion marketing theory, research, and practice. JGFM is interdisciplinary and global in nature. 'Bridging Fashion and Marketing' is the position statement of JGFM .
JGFM is published by the Korean Scholars of Marketing Science (KSMS) that has organized more than 30 fashion marketing conferences and the Global Marketing Conference, which is the biggest marketing conference in Asia. KSMS publishes the Journal of Global Scholars of Marketing Science and special issues with world class journals on a variety of marketing areas including fashion marketing.
Readers of JGFM are academics, researchers, and practitioners in the field of Fashion Marketing.
Topics published by JGFM include (but are not limited to):
Fashion Marketing Trends and Industry Analysis
Fashion Marketing Theory and Practices
Fashion Marketing Research Methodology
Fashion Marketing Cases
Fashion Consumer Behavior
Fashion Forecasting System
Fashion Market Segmentation
Fashion Product Innovation
Fashion Merchandising
Fashion Brand Management
Fashion Marketing Communications
Global pricing issues
Fashion Social Network Service Marketing Fashion Retailing and Distribution Channels
Service Management in the Fashion Industry
Cross-cultural issues of fashion marketing
management
Corporate Social Responsibility Issues
Future Directions in the fashion industry
Fashion Industry and Policy Issues
Legal Issues of Fashion Industry
Sportswear Marketing and Sponsorship
Luxury Marketing
Culture Marketing
New and Specific Marketing Issues
Interdisciplinary research issues