International Journal of Business and Industrial Marketing (ISSN: 2381-1188)

Description

International Journal of Business and Industrial Marketing explores all aspects of marketing and offers in-depth research articles that enrich the practice of business & industrial marketing, while simultaneously making significant contributions to the body of knowledge. Combined with case analyses, conceptual arguments, industry reviews and executive summaries of each article, make this an invaluable resource. The objective of this special issue is to provide an up to date collection of influential theories and research concerning how business practitioners manage purchasing, both their own purchasing and that of their suppliers. It is designed to provide a global forum for scholars and researchers in this field to exchange ideas on Business and Industrial Marketing.